Letters of Note: I am a lousy copywriter
“4. I write out a definition of the problem and a statement of the purpose which I wish the campaign to achieve. Then I go no further until the statement and its principles have been accepted by the...
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Dell @ SXSW 2012
For SXSW, I worked on a Dell activation in downtown Austin where anyone could walk up and get a cinemagram portrait taken. We then posted to Tumblr and sent people to their portraits via QR codes and...
View ArticleYour Company Sucks at Social Media
“Stop caring about essentially made-up KPIs and terrible metrics that measure nothing but how well your brand games a system that nobody else on earth cares about. The amount of followers, likes, and...
View ArticleUpdating the Getty Images Watermark
Very cool concept from R/GA London updating the Getty Images watermark. What was once old-fashioned and defensive is now helpful and more considerate of the artists. Read more about it at Adverblog.
View ArticleThe Death Of SEO: The Rise of Social, PR, And Real Content
“Google is in the process of making the SEO industry obsolete, SEO will be dead in 2 years.”
View ArticleConfessions of a Big-Agency Top Digital Exec
“Big agencies seem to spend more time making PowerPoint slides than anything else. I think the current term of “rapid prototyping” is total agency bullshit. Big agencies wouldn’t know where to start...
View ArticleIf you’re working on a campaign in China, you should read this
If you’re working on a campaign in China, you should read this (and get your mobile house in order).
View ArticleGoogle’s “Hummingbird” Prioritizes Quality Over Keywords
“The Hummingbird update will put less emphasis on matching keywords and more emphasis on understanding what a user is most likely hoping to obtain in their search results. If I can give businesses one...
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Big Data & Big Mistakes
Great read by Tim Harford on FT: Recall big data’s four articles of faith. Uncanny accuracy is easy to overrate if we simply ignore false positives, as with Target’s pregnancy predictor. The claim...
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Let’s Hang at SXSW Saturday: UX & Content Meetup
I’m hosting an informal meet-up on Saturday, March 14 to discuss all things content and UX. More than anything, I’m hoping to get people from across both disciplines to come together and talk about...
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